A CLEANER WAY
HAIR COLOR THAT FORTIFIES HAIR DURING THE COLORING PROCESS
Most traditional permanent colors rely on ammonia to open the hair cuticle. It works, but it also dries out the hair, irritates the scalp, and leaves behind that strong chemical smell many of us have learned to tolerate.
Oway takes a different approach.
HColor is a permanent, ammonia-free color system made with a high concentration of organic, biodynamic, and fair-trade ingredients. Instead of harsh openers, it uses a gentler alkaline agent combined with nourishing plant butters and oils. The result is rich, multi-dimensional color with 100% grey coverage — without the typical damage or fumes.
HNectar goes a step further. It’s a color infusion that also acts as a treatment. Enriched with plant nectars (biodynamic elderberry, organic mallow, papamiel), it can lift 1–3 levels while simultaneously hydrating, plumping, and restructuring the hair. Many clients notice their hair feels softer and silkier after the very first service.
RESPECT YOUR HAIR’S INTEGRITY WITH RESULTS
Key Benefits of Switching to HColor & HNectar
1. Healthier Hair Over Time
Unlike conventional color that can leave hair dry and brittle, both systems are designed to improve the hair’s condition with every application. Cotton proteins, Illipe butter, organic perilla oil, and biodynamic hibiscus help protect and nourish the fiber during the coloring process.
2. No Ammonia Fumes
The salon experience is completely different. There’s no sharp chemical smell. Clients with sensitive scalps or those who simply dislike the traditional “color day” atmosphere often comment on how comfortable the process feels.
3. Beautiful, Natural-Looking Results
HColor delivers intense yet refined color with multi-faceted reflections. HNectar creates soft, luminous, almost ethereal tones that blend beautifully with natural hair — ideal for grey blending, refreshing faded color, or adding subtle dimension.
4. Cleaner Formulas
Both lines are free from ammonia. HNectar is also formulated without PPD and resorcinol (common sensitizers in traditional color). The systems avoid parabens, petrolatum, synthetic fragrances, and GMOs where possible, and are vegan and cruelty-free.
5. Color + Care in One Service
Especially with HNectar, you’re not just coloring your hair — you’re treating it. The high concentration of plant sugars helps retain moisture and improve elasticity, so the hair often needs less intensive reconstruction afterwards.
